Having a dedicated social media professional will maximize your social media marketing potential allowing your content to be seen by more people providing better leads, engagement and sales conversions.
Consistent social listening provides faster response times to customer questions or replying to clients. After all, everyone loves great customer service.
Understanding how to track social media statistics provides tangible evidence for what is working or what isn't. You may have an idea of what your clients want but do you know for sure? I can track engagement metrics and identify new areas for growth.